Senator Adeleke banked on the traction he garnered on social media to win Osun State Governorship. He had Davido on his side in his election campaign which boosted his chances of winning, because of the many talking points that were raised on social media. Using Osun state as a case study, we will be reviewing how social media will affect the winning chances of Peter Obi, Atiku, and Tinubu.
In Osun State, Senator Adeleke used Davido, who did performances on stage that ended up going viral. The online support for Adeleke which came due to Davido’s social media influence boosted his winning chances. APC on the other end used Portable for the campaign. The result on social media was negative publicity. With the victory of Senator Adeleke, it will be safe to say that if you put together, social media support, less negative publicity and voter turn up, either Tinubu, Peter Obi, or Atiku can become the next President of the Federal Republic of Nigeria.
Social media is a space where Nigerians go to share their political views and support for their 2023 aspirants. Their support can range from Tit Tok challenges, Twitter trends and viral opinion-based videos on Facebook. If this online support translates to physical support, any candidate that has more social media fame might emerge as the next president of Nigeria.
Kindly share who has more online support between Tinubu, Atiku and Peter Obi ahead of the coming 2023 election in the comment section down below.